There are many success stories that you may have heard about how to make businesses good on the Internet.  What is disturbing is that perhaps ten times or even a hundred times the stories are incompatible with them.  Many people have unsuccessfully started a business venture that is Internet-based...

Research in advertising is done to produce better ads that are more efficient in motivating customers to buy a product or service.  Research may be based on a particular advertising campaign or may be more generalized and may be based on how advertisements impact people's minds.  There are...

There is a lot of talk going on about branding, but what exactly is your brand and how do you use it so that you can reach more people and market your products or services?  Your brand is the core of your marketing, the central theme of your products and services.  Your brand is not your logo...

There is a lot of talk going on about branding, but what exactly is your brand and how do you use it so that you can reach more people and market your products or services?  Your brand is the core of your marketing, the central theme of your products and services.  Your brand is not your logo...

External advertising is considered for a general advertiser.  Outdoor advertising is considered the oldest form of advertising.  The term billboard was born by posting the bill on a wooden board in the late 19th century.  Today, outdoor advertising includes not only hoardings, but car...

External advertising is considered for a general advertiser.  Outdoor advertising is considered the oldest form of advertising.  The term billboard was born by posting the bill on a wooden board in the late 19th century.  Today, outdoor advertising includes not only hoardings, but car...