Advertise MANAGEMENT experience outside

External advertising is considered for a general advertiser.  Outdoor advertising is considered the oldest form of advertising.  The term billboard was born by posting the bill on a wooden board in the late 19th century.  Today, outdoor advertising includes not only hoardings, but car cards in public transport, displayed in airports, ski areas and playgrounds, and in-store displays, among others.

  Consider this scenario: You were on your way to the office and without looking at the morning paper you came to know that your favorite boutique is opening in the neighborhood.  Or you were going home from work when you came to know that a major company you would like to work for is hiring - and you knew this even without turning on your radio.  How did all this happen?  Through outdoor advertising.

  Outdoor advertising is very powerful and effective.  It has the ability to target consumers quickly and accurately.  Likewise, it can create a strong visual impact that strengthens continuity and name recognition, making your overall marketing campaign even more effective.  According to studies, more and more consumers are spending more time driving or riding in cars and traveling in cities than ever before.  This means that customers are exposed to more external advertisements than ever before.  Therefore, using external advertising can greatly increase your chances of attracting more customers.

  Designing and creating an outdoor advertisement is like telling a visual story.  The expression of an idea may surprise the audience with words or excite them with pictures.  Humor is a powerful design option for outdoor advertising.  The character of external advertising requires a clear message, a strong brand recognition, and a rapid impact.  External advertising shares many communication characteristics with other media, but it is the differences that really determine what the effective design elements will be for an advertisement.

  So what can external advertising do that traditional advertising cannot?  External advertising has a better advantage when it comes to regional or national performance.  And external advertisements can reinforce the primary message delivered via broadcast or print.  Additionally, external advertising requires less active processing because consumers receive its messages when they are in a passive state.  Often, passengers are sitting idle in their vehicles when external messages are presented, so their mood is aroused.  This is a good opportunity for advertisers because well presented exterior designs will attract attention when passengers are deprived of other creative stimuli.

  Thus, keep in mind that effective advertising is essential to the long-term success of any brand, as advertising works best when an individual consumer learns that a product or service is a good choice for them.